You know that there are different businesses available that are so much similar to yours. You may think that your business is the best and there is a big possibility that it is the best one available but consumers have not realized it yet.
You have entered the industry knowing that there are other businesses that will sell items that are similar to yours. Your main goal is to make sure that you will be people’s choice. How are you going to do that? You may have some strategies ready but you are not sure if these strategies will work.
This is the process wherein you would be analyzing if consumers would pick you over all of the other businesses that are available. If you need a bit of help in order to try if this would work or not, you may want to hire us at Bobcat SEO to help you. We will be in charge of making a competitive analysis that we will present to you to give you a better understanding of what you are dealing with. We will take a look at your top 10 main competitors and we will check the keywords they use and their current rankings. The information we can provide will give you an edge over them.
The first thing that we will do is we will check out your competitors. You have to realize at this point that your competitors are also aiming for the top spot, the top position. What we can do is to look for their strengths and weaknesses. The more that you learn about the competition, the more that you can formulate strategies that will give you an edge over them. One advantage of doing this is you will also know the strategies that your competitors might do. You will lessen the possibility that they are going to take advantage of you.
Remember that your competitors are all created differently. There are some competitors that you do not have to worry about so much while there are also others who will be your primary competition. They will be targeting the same target markets and they may offer the same products that you are offering.
We will provide the following information:
Once again, we will also include what we think are their strengths and their weaknesses.
The second thing that we will work on is checking your competitors’ websites and the experiences that customers have shared about them. We would give you information about the following:
To people who are still new in the world of business, the things that are mentioned above may be very simple and not needed but they are very important when you are trying to analyze your competition. First of all, you need to make sure that their photographs are clear because people tend to purchase more from websites with appealing pictures.
Their product descriptions are also important because the more that people understand the product descriptions, the better they would be able to sell their items. This will allow you to take a look at your own product descriptions especially if you are selling the same products. Do you think that your product descriptions are also good?
We will also analyze what they do whenever they encounter negative feedback from their customers. There are some companies who are very good at it. They will try their best to appease customers by offering a refund or a free replacement if they are selling products. Some businesses that offer services may offer their services for free or with a discount
If they have a newsletter, this means that they are trying to get more people to become part of their mailing list. People who sign up to newsletters may become their loyal customers and would most likely purchase from them because of the various discounts and promos that they offer.
The positioning of the icons of their website says a lot about how well they research about their customers. If the icons are positioned in the right way, this means that they know where they should place their icons. They have paid attention to what their customers say and they would like to please their customers well.
Third, we will also pay more attention to how well they are doing given the other competitors in the market. There are different companies that are all selling similar things. How can one be better than others? We will give you information about the following:
By knowing the answers to these questions, you will have an idea about the current positioning of your main competitors in the market. You will know where you are going to position yourself in order to gain an advantage over them.
Fourth, we will take a look at their pricing. We have to know if the prices of their items are similar to yours. This can be particularly helpful if you are selling the same products. It will help you know if you should make some adjustments with the pricing of your products. We will give you a list of prices from their websites as well as their prices when they sell through other selling sites.
Take note that your price does not have to be less than the price of your competitors. There are other things that customers would be willing to pay for such as the following:
By learning more about the competitors, you will also know how you can improve your own website and your services in order to serve your target market better.